Constantly scrolling through short videos conditions the brain to expect rapid novelty. This reduces our ability to sustain attention on tasks that require patience and deep focus.

These platforms are designed to trigger dopamine release — the “feel-good” chemical. Overuse can overstimulate these circuits, leading to addictive patterns similar to compulsive behaviors.

Studies suggest that heavy use can disrupt memory consolidation, making it harder to retain knowledge or engage in meaningful learning.

Young users are particularly vulnerable since their brains are still developing. Excessive short-video use may interfere with healthy cognitive and emotional growth.

Short videos are not inherently bad — in fact, they can educate, inspire, and connect people in powerful ways. But excessive and unregulated consumption comes at the cost of focus, productivity, and mental well-being.
The solution is mindful use:
• Set limits on screen time.
• Consume content that adds value instead of endless entertainment.
• Balance digital consumption with activities that nurture creativity, relationships, and inner peace.
In today’s world, attention is our most precious resource. Protecting it ensures that we can think deeply, work productively, and live meaningfully.